Terms of Service

Last Modified: 17 November 2025

Thank you for choosing MakeupPlus.

1. Scope of this Agreement: This Agreement is made between you EveLab Insight Hong Kong Limited and its affiliates who assist us with respect to the provision of the services (collectively, “we”, “us” or “our”) for your use of MakeupPlus. This Agreement incorporates the Privacy Policy. We may update this Agreement from time to time at our sole and absolute discretion, including, without limitation, making any updates to satisfy business, legal or policy requirements. If you are unwilling to accept all or part of the provisions of any future updated version of this Agreement, you must not use or must immediately cease your use of MakeupPlus. Because MakeupPlus is evolving over time, we may change or discontinue all or any part of MakeupPlus at any time and without notice, at our sole and absolute discretion. If you continue to use MakeupPlus after we have posted updated version of this Agreement, you are agreeing to be bound by the updated version of this Agreement.

“MakeupPlus” is a software product developed, operated and managed by us. Under this Agreement, “MakeupPlus” refers to the mobile applications of MakeupPlus (the “App”), and the website set up by us for MakeupPlus, and other services provided by us as part of the App and/or the website.

For the purpose of this Agreement, the term “affiliates” shall mean any entity which directly or indirectly controls, is controlled by, or is under common control with EveLab Insight Hong Kong Limited. For the purpose of the foregoing, “control” shall mean (i) the direct or indirect ownership of more than 50 per cent of the outstanding voting securities or capital stock of such entity or other comparable equity or ownership interest, or (ii) the control of management decisions and economic interests of the entity by way of contractual arrangements.

2. Protection of User Information and Personal Information: It is our fundamental principle to protect your user information and personal information. You agree that we will collect, use, store, manage and protect your user information and personal information in accordance with the provisions of this Agreement and the Privacy Policy. If you are unwilling to accept or have any question related to the Privacy Policy in whole or in part, please do not use or do cease using MakeupPlus immediately and you may contact us via the contact details as first written above.

3. Non-commercial Use of MakeupPlus: You agree to use MakeupPlus in a reasonable and legal manner in accordance with this Agreement. Unless otherwise stipulated, you may only view, share, store, use, transmit and post photos, videos and other content via MakeupPlus for your personal and non-commercial purposes, and you may not transfer your rights under this Agreement, whether for consideration or free of charge, without our prior written consent.

4. Your Use of MakeupPlus: You shall be fully responsible for your use of MakeupPlus and for your User Content (as defined below). You shall not produce, store or post any following information/ content via MakeupPlus:

• i.  photo or other content that contains gambling, violence, discrimination, nudity, eroticism or sexual innuendo;
• ii.  information that infringes the legitimate rights of others, including, but not limited to, the reputation right, portraiture right, privacy right and intellectual property rights;
• iii.  information that contains content defaming, coercing, humiliating, abusing, harassing, threatening, palming off/passing off or intimidating another person or entity, or personal information of another person or entity including, but not limited to, credit card information, ID number, non-public telephone number or email address;
• iv.  information that creates unfair competition, including, but not limited to, content with ownership/intellectual property rights markings that have been tampered with, added, deleted or removed, and unauthorized content;
• v.  information that violates the terms of this Agreement, laws, rules, regulations, policies, and information that disturbs MakeupPlus’s normal operation;
• vi.  information that contains unsolicited or unauthorized advertising, promotional materials, email, spam or other form of solicitation;
• vii.  information that helps or encourages others to do any of the above; or
• viii.  information that is otherwise deemed inappropriate by us.

Although we are not obligated to monitor access to or use of MakeupPlus or to review or edit any User Content, we have the right to do so for the purpose of operating MakeupPlus, to ensure compliance with this Agreement and to comply with applicable law or other legal and regulatory requirements. We reserve the right, but are not obligated, to remove or disable access to any Content, at any time and without notice, including, but not limited to, if we, at our sole and absolute discretion, consider any Content to be objectionable or in violation of this Agreement. We have the right to investigate violations of this Agreement or conducts that affect the operation of MakeupPlus.

If you violate this Agreement, you agree that we may, at our sole and absolute discretion or as required by applicable law, rules, regulations and policies, and without notice to you, take any action deemed appropriate by us, including, without limitation: (i) removing any offending User Content; (ii) suspending or terminating your access to and use of MakeupPlus, (iii) ceasing to provide you with any services related to MakeupPlus, and (iv) taking measures to restrict your access to your account.

5. Virtual Goods and Subscription Service.

We are entitled to charge fees for certain premium contents or features (if any) such as filters, templates, stickers, advertisement privileges and other virtual goods that you may use with MakeupPlus (collectively, the “Virtual Goods”) via our subscription service under the MakeupPlus VIP program (“MakeupPlus VIP”) (the “Subscription Service”). Subscription period will depend on the type of subscription that you choose when you sign up for the service (the “Subscription Period”).

When you sign up the MakeupPlus VIP on the mobile application of MakeupPlus, you can use the service of mobile application of MakeupPlus. You agree that the Virtual Goods are not transferable to anyone else and you will not transfer or attempt to transfer any Virtual Goods to anyone else.

You also agree that any Virtual Goods purchased or Subscription Service and membership subscribed by you through the App downloaded from one app store (such as any Mainland China version of an Android app store) cannot be recognized and used on the same App downloaded from another app store (such as Google Play Store), and vice versa. This means that, you will not be able to transfer or carry over any Virtual Goods or Subscription Service or membership that you have purchased or subscribed for, between the same App if downloaded from different app stores.

MakeupPlus VIP. Subject to the terms and conditions of this Agreement, we grant you a limited, personal, revocable, non-exclusive, non-transferable and non-sublicensable license to use the TEMPLATES under MakeupPlus VIP for commercial purpose as a digital reproduction ONLY on websites, online advertisements, social media, mobile applications, software, e-publications (such as e-book, e-magazine, blogs), email marketing, audio-visual productions (film, video, television series) and online media (such as video-sharing services such as YouTube). For the avoidance of doubt, you are NOT granted any right to use, incorporate and/or print the templates and any other Virtual Goods in physical form, including but not limited to as part of merchandise, product packaging and labelling, letterhead and business cards, in the advertising and copy of tangible media, including but not limited to magazines, newspapers, and books.

We do our best to moderate the settings of our AI features, however, it is still possible that you may encounter content that you may see as inappropriate for you. Please contact us at makeupplus@meitu.com if you find any of the content to be offensive or inappropriate to you, we will promptly take action.

Ownership of Virtual Goods. You acknowledge that you do not own the Virtual Goods but instead, we grant you a limited, personal, revocable, non-exclusive, non-transferable and non-sublicensable license to use them in accordance with the terms of this Agreement and only within MakeupPlus.

Use of Virtual Goods. You are only allowed to obtain the Virtual Goods from us through using MakeupPlus, and not in any other way. You may not:

• i.  transfer the Virtual Goods to anyone else;
• ii.  use the Virtual Goods other than as expressly provided by the license you purchased with respect to such Virtual Goods;
• iii.  use the Virtual Goods in a pornographic, defamatory or deceptive context, or in a manner that could be considered inappropriate, libelous, obscene or illegal;
• iv.  use the Virtual Goods in any way that allows others to download, extract, resell or redistribute content as a standalone file;
• v.  use the Virtual Goods (in whole or in part) as the distinctive or distinguishing feature of a trademark, design mark, trademark, business name, service mark, or logo. Additionally, you shall not be entitled to register (in any jurisdiction) such Virtual Goods (in whole or in part) as a trademark or rely on any such registrations, prior use, and/or accrued goodwill to prevent any third party use of the Virtual Goods or any similar content (including by us, our customers, or the copyright owner of such content);
• vi.  falsely represent that you are the original creator of the content that is made up largely of licensed Virtual Goods;
• vii.  portray any person depicted in the Virtual Goods (“Model”) in a way that a reasonable person would find offensive, including but not limited to depicting a Model (a) in connection with pornography, “adult videos”, adult entertainment venues, escort services, dating services, etc.; (b) in connection with the advertisement or promotion of tobacco products; (c) in a political context; (d) as suffering from, or medicating for, a physical or mental ailment; or (e) engaging in immoral or criminal activities.

Subject to our compliance with applicable laws, rules, regulations and policies, we may at any time control, regulate, change or remove any Virtual Goods without any liability to you; and/or revise the pricing for the Virtual Goods.

By purchasing and/or using the Virtual Goods and our Subscription Service, you confirm you have read and agreed to be bound by this Agreement and any additional terms presented to you that are applicable to the Virtual Goods (the “Additional VG Terms”).

We may from time to time at our sole and absolute discretion update this Agreement and/or the Additional VG Terms without providing any notice to you. If you are unwilling to accept this Agreement or the Additional VG Terms (including all or part of the provisions of any future updated version of this Agreement and the Additional VG Terms), you must immediately cease your use of the Virtual Goods or Subscription Service.

We may change or discontinue all or any part of the Virtual Goods or Subscription Service, at any time and without notice, at our sole and absolute discretion, including, without limitation, making adjustments/improvements to our Subscription Service or the Virtual Goods based on our product planning and the country or area you are in.

Cancellation. You can cancel your subscription at any time and you will continue to have access to the Subscription Service through the end of the Subscription Period. To the extent permitted by the applicable laws, payments are non-refundable and we do not provide refunds or credits for any partial Subscription Periods or unused MakeupPlus content. To terminate the Subscription Service, please go to:

• i.  “Settings – App Store – Apple ID – Account Settings – Subscriptions” on your iOS device. By selecting MakeupPlus, you are entitled to terminate our Subscription Service. For more information on how to manage your subscriptions, please refer to Apple Support at:https://support.apple.com/en-hk/HT202039 ; or

• ii.  “Google Play app – Profile icon – Payments & subscriptions – Subscriptions” on your Android device. By selecting MakeupPlus, you are entitled to terminate our Subscription Service. For more information on how to manage your subscriptions, please refer to Google Play Help at: https://support.google.com/googleplay/answer/7018481?hl=en&co=GENIE.Platform%3DAndroid#zippy=%2Ccancel-a-subscription-on-the-google-play-app

If you cancel your subscription, your access to the Subscription Service will automatically be terminated at the end of the Subscription Period.

Auto-renewal of Subscription Service. By signing up for our Subscription Service, you agree that your subscription will be automatically renewed at the end of each paid Subscription Period, unless you cancel it, and you authorize us to charge your billing account associated with your app store account (the “Billing Account”) for the renewal term. The auto-renewal may be turned off by the user in his/her app store account settings following the first payment of the subscription fees. Deleting the App from the device does not necessarily result in cancellation of the Subscription Service. To cancel your Subscription Service, please refer to the section of “Cancellation” above.

Where an auto-renewal subscription is offered, the purchase offer will indicate the subscription’s duration, price and terms of payment. The following conditions apply with respect to our auto-renewal Subscription Service:

• ·  payments will be charged to user’s Billing Account at confirmation of purchase, without the requirement of user’s password, SMS verification etc.;
• ·  the subscription of our Subscription Service will automatically renew, unless the user cancels the auto-renewal of the Subscription Service at least 24 hours before the end of the current billing cycle (on App Store). Cancellation of a subscription and/or of auto-renewal will not entitle user to any refunds.
• ·  User’s Billing Account will be charged for renewal within 24 hours prior to the end of the current Subscription Period. Once the payment has put through, you shall be eligible to our Subscription Service for the relevant Subscription Period. If your Billing Account balance is insufficient to pay for the subscription fee, we shall conduct a second automatic deduction from your Billing Account within the same day. If your Billing Account balance is still insufficient to settle the subscription fee of the upcoming cycle, we shall cease to provide you with our Subscription Service. Any transaction costs, local tax charges or other fees relating to the processing of your payment method incurred in relation to the above charges shall be borne by you.

Passwords and Account Access. If you create an account in MakeupPlus and/or the App, you are responsible for any activity that occurs through such account. To maintain control over the account and to prevent anyone from accessing the account, you should maintain control over MakeupPlus ready devices that are used to access the service and not reveal the password associated with the account to anyone. You are responsible for updating and maintaining the accuracy of the information you provide to us relating to your account. We can terminate your account or place your account on hold in order to protect you, us and our partners from identity theft or other fraudulent activity.

6. Content Ownership and License.

Definitions. For purposes of this Agreement: (i) “Content” means text, audio, photos, images, videos, graphs, and other information, material or content, works of authorship of any kind, and information or other materials that are posted, generated, provided or otherwise made available through MakeupPlus; (ii) “Our Content” means any Content that is, either directly or indirectly, posted, generated or otherwise made available to users of MakeupPlus (including you) through MakeupPlus by us, including, without limitation, product features built into MakeupPlus such as filters, fonts, text, special effects, stickers, borders, backgrounds and templates music; and (iii) “User Content” means any Content uploaded or provided by users of MakeupPlus and to be made available through MakeupPlus, but excluding any Our Content (or derivatives thereof).

Content Ownership. We do not claim any ownership rights in any User Content and nothing in this Agreement will be deemed to restrict any rights that you may have to use and exploit your User Content. Subject to the foregoing, we and our licensors exclusively own all right, title and interest in and to Our Content and all associated intellectual property rights. You acknowledge that MakeupPlus and Our Content are protected by copyright, trademark, and other laws of the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”), the United States and other foreign countries/regions. You agree not to remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying MakeupPlus or Our Content. For greater certainty, if you incorporate any of Our Content into your User Content (for example, images, designs or filters that we provide that you add to User Content you create or share), we will retain all rights, title and ownership to Our Content and any derivatives thereof.

Rights in your User Content. By making any User Content available through MakeupPlus, you hereby grant to us a non-exclusive, irrevocable, perpetual, transferable, worldwide, royalty-free license, with the right to sublicense, to: (i) use, copy, modify, adapt, communicate, make available, distribute, publicly display, publicly perform and do all other acts comprised in any intellectual property rights in or to your User Content in connection with operating MakeupPlus and providing services to you, in any form, format, media or media channels now known or later developed or discovered; and (ii) optimize and improve the functions of MakeupPlus. In the event that such User Content contains the personal information, likeness and voice (or other biographical information) of third parties, you represent and warrant that you have obtained the appropriate consents and/or licenses for your use of such information and that we and our sub-licensees are allowed to use them to the extent indicated in this Agreement.

Your Responsibility for your User Content. You are solely responsible for all your User Content. You represent and warrant that you own all your User Content or you have all rights that are necessary to grant us the license rights in your User Content under this Agreement. You also represent and warrant that neither your User Content, nor your use and provision of your User Content to be made available through MakeupPlus, nor any use of your User Content by us on or through MakeupPlus will infringe, misappropriate or violate any third party’s intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable laws, rules or regulations.

Removal of User Content. You can delete your User Content at any time by specifically deleting it. However, in certain instances, some of your User Content may not be completely removed, and copies of your User Content may continue to exist on MakeupPlus or outside of MakeupPlus. In addition, User Content you delete may persist for a limited period of time in backup copies. We are not responsible or liable for the removal or deletion of (or the failure to remove or delete) any of your User Content on your device. Further, where your User Content is publicly available (such as those you shared to any other third-party platforms), you acknowledge that we cannot control whether people will copy or reproduce such User Content and how they are going to use such copies of such User Content, and we have no responsibility in this regard. You agree that, to the maximum extent permitted under applicable laws, you will not have any claims against us arising from or relating to third parties using image, design, video and other materials that derive from or are based on your User Content in any form, including, in particular, publishing on the Internet. Although we have no obligation to screen, edit or monitor User Content, we shall also have the right to delete or remove any User Content in our sole and absolute discretion and without notice to you.

Rights in Content Granted by us. Subject to your compliance with this Agreement, and subject to the license terms in Section 5 of this Agreement with respect to Virtual Goods, we grant to you a limited, non-exclusive, non-transferable license, with no right to sublicense, to, during the term of this Agreement, access and view the Content (excluding your User Content) solely in connection with your permitted use of MakeupPlus and solely for your personal entertainment, study, research or appreciation purposes that are non-commercial and you shall not use Content (excluding your User Content) for any commercial purposes without our prior written consent, unless otherwise specified in this Agreement.

7. Advertising: MakeupPlus may include advertisements in connection with providing MakeupPlus to you, which you acknowledge that it supports the provision of the services by us and hence is reasonable and legitimate. You agree to receive advertisements made available to you by us or third-party partners while you are using MakeupPlus. Subject to our compliance with any applicable laws related to the provision of advertisements, we do not select, review or screen advertisements and are not a supplier of any of these products or services. We make no representations or warranties as to the goods or services of any advertisers, whether express or implied all of which are hereby disclaimed. You should carry out your own enquiries as to any product or service advertised via MakeupPlus to ascertain its quality, suitability, availability or other characteristics and verify any claims or descriptions relating thereto. Unless otherwise stipulated by applicable law, we are not liable for any of your losses or damages arising from or in connection with the transactions performed by you based on such advertisements or the content provided by the advertisers.

8. Feedback: We welcome feedback, comments and suggestions for improvements to MakeupPlus (the “Feedback”). You can submit the Feedback by emailing us at makeupplus@meitu.com (please quote “MakeupPlus” in your email title), or by using the “Feedback” feature in the App. You grant to us a non-exclusive, transferable, worldwide, perpetual, irrevocable, fully-paid, royalty-free license, with the right to sublicense, under any and all intellectual property rights that you own or control, to use, copy, modify, create derivative works based upon and otherwise exploit the Feedback for any purpose.

9. License for MakeupPlus.

Subject to your compliance with this Agreement, we grant you a limited royalty-free, non-exclusive, non-transferable, non-sublicensable license to download and install a copy of MakeupPlus and/or the App on a mobile device or computer that you own or control and to run such copy of MakeupPlus and/or the App solely for your own personal non-commercial purposes as expressly permitted by this Agreement, unless otherwise stated herein. You may not copy MakeupPlus and/or the App, except for making a reasonable number of copies for backup or archival purposes. Except as expressly permitted in this Agreement, you may not: (i) copy, modify or create derivative works based on MakeupPlus and/or the App; (ii) distribute, transfer, sublicense, lease, lend or rent MakeupPlus and/or the App to any third party; (iii) reverse engineer, decompile or disassemble MakeupPlus and/or the App; or (iv) make the functionality of MakeupPlus and/or the App available to multiple users through any means. We reserve all rights in and to MakeupPlus and/or the App not expressly granted to you under this Agreement.

10. Indemnity: If anyone brings a claim against us, our affiliates or service providers, and/or each of our or their respective officers, directors, agents, joint ventures, employees or representatives, arising from or in connection with your acts or omissions relating to use of MakeupPlus or the provision of User Content, including, without limitation, actual or alleged violation of any laws, rules regulations or other legal rights, or any breach of any term in this Agreement, you will indemnify and hold us and each of the parties identified above harmless from and against all damages, losses, and expenses of any kind (including reasonable legal fees and costs) related to such claim.

11. Disclaimer: You agree to use MakeupPlus at your own risk. MakeupPlus is provided on an “as is” and “as available” basis without any representation or warranty, whether express, implied or statutory, all of which are hereby disclaimed to the maximum extent permitted under applicable law. Without limiting the generality of the foregoing, we specifically disclaim any warranties relating to title, merchantability, fitness for a particular purpose and non-infringement. We do not make any representations or warranties that access to any part or feature of MakeupPlus, or any of the materials contained therein, will be continuous, uninterrupted, timely, error-free, or secure. Operation of MakeupPlus may be interfered with by numerous factors outside of our control. We make no representation or warranties as to the quality, suitability, usefulness, accuracy, or completeness of MakeupPlus or any materials contained therein.

12. Limitation of Liability: To the maximum extent permitted under applicable law, we will not be liable to you for any loss of profits, loss of anticipated savings, loss of opportunity, loss of reputation or any consequential, special, indirect, or incidental damages arising out of or in connection with this Agreement and/or your use of MakeupPlus, even if we have been advised of the possibility of such damages except in the cases where our intentional act or gross negligence causes loss or damage to you. If to any extent our liability is not or cannot be excluded, the aggregate liability of us, our affiliates, and service providers, or any of our or their respective officers, directors, agents, joint venturers, employees or representatives, to you or any third parties in any circumstance is limited to the lessor of: (i) the actual fees paid to us by you in the preceding three (3) months; and (ii) US$100 dollars. Applicable law may not allow the limitation or exclusion of liability or incidental or consequential damages, so the above limitation or exclusion may not apply to you. In such cases, our liability will be limited to the fullest extent permitted.

13. Not Responsible for Third Parties: To the maximum extent permitted under applicable laws, we are not responsible for the actions, content, information, or data of third parties, and you release us, our directors, officers, employees, and agents and our affiliates and service providers, or any of their respective officers, directors, agents, joint venturers, employees or representatives, from any claims and damages, known and unknown, arising out of or in any way connected with any claim you have against any such third parties. MakeupPlus may contain links to third-party websites or resources. We provide these links only as a convenience and are not responsible for the content, products or services on or available from those websites or resources or links displayed on such websites. You acknowledge sole responsibility for and assume all risks arising from, your use of any third-party websites or resources.

14. Force Majeure and Other Grounds for Exemption: Your use of MakeupPlus may be affected by force majeure circumstances or other factors, including, but not limited to, the following: political or social circumstances, natural disasters, economic crisis, computer virus or hacker attacks, server or system instability, your location, technical limitations, network quality, and failures of communication lines or computers or other matters beyond our control (hereinafter collectively referred to as “Force Majeure Events”). In the event of the occurrence of any Force Majeure Events, for the duration of such Force Majeure Events, we shall have no liability to perform any of our obligations affected thereby, which obligations shall be suspended, and we shall not have any liability for losses you may sustain that are attributable to any Force Majeure Events to the maximum extent permissible by applicable law.

15. Modification, Suspension, and Termination of MakeupPlus: Except as otherwise stipulated in this Agreement, we shall have the right to modify, suspend, or terminate the operation of MakeupPlus and/or your access to MakeupPlus at any time, in our sole and absolute discretion and without any notice. We shall assume no responsibility for any such modification, suspension or termination. It is your responsibility to appropriately update, backup and transfer the data generated and arising in connection with your use of MakeupPlus. Upon any such cancellation, suspension or termination, the following Sections of this Agreement will survive: Sections 3 to 8 and 10 to 17.

16. Notification of Infringement: We have the right to investigate notices of copyright, trademark and other intellectual property infringement (“Infringement”) in respect of Our Content, User Content and other material on the App and the website (“Infringing Material”) and take appropriate action. If you believe that your work has been used or copied in a way that constitutes Infringement and such Infringement is occurring on MakeupPlus, the App and the website, please notify us in writing immediately in the form and containing the information prescribed by applicable law (“Infringement Notice”). All Infringement Notices shall be sent to us addressed as follows: Unit 7702A, Level 77, International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong (attention: Legal Department, EveLab Insight) or you may send an email to compliance@evelabinsight.com (please quote “MakeupPlus” in your email title).

Where we remove any Infringing Material in response to your Infringement Notice, you agree not to exercise and you hereby waive, any right of action against us under applicable law which you may have in respect of any Infringing Material appearing on MakeupPlus and/or the App and the website prior to such removal by us. To the maximum extent permitted under applicable laws, you acknowledge and agree that we have no control and cannot undertake responsibility or liability in respect of Infringing Material appearing on linked sites or other third-party sites.

17. Governing Law and Dispute Resolution: This Agreement is established, entered into force, and shall be enforced and interpreted under the laws of Hong Kong, without regard to its conflict of law provisions. Any disputes arising hereunder shall also be resolved in accordance with the laws of this jurisdiction. You agree to submit any dispute between you and us to the exclusive jurisdiction of Hong Kong. If any provision of this Agreement is held to be invalid or unenforceable for whatever reason, the remaining provisions shall remain in full force and effect and bind upon you and us.

18. Inherent Risks.

Inherent Risks. You accept and acknowledge that there are inherent risks associated with utilizing an Internet-based service including, but not limited to, the risk of failure of hardware, software and Internet connections, the risk of malicious software introduction, data loss, and the risk that third parties may obtain unauthorized access to your User Content or account.

Acceptance of Risks. You understand and agree that you have fully considered the risk of data provided and transmitted through the Internet to MakeupPlus’s servers and are willing to take the risk. You hereby confirm that you will undertake and accept the consequences of any data loss. We will assume no responsibility for any data loss that is not solely caused by us.

19. Specific Terms for Users in Brazil.

The following specific provisions apply to users in Brazil:

• 1.  With regard to the choice of law and jurisdiction made in Section 17 of this Agreement, the following shall apply: if the law of Brazil where you, as a user, at the time of conclusion of the contract has your habitual residence (hereinafter “right of residence”) contains provisions for your protection which may not be deviated from by agreement under the right of residence, the (more favorable) provisions of the right of residence apply to you. Therefore, you enjoy the protection of the mandatory provisions of the right of residence despite the choice of law and jurisdiction pursuant to Section 17 to this Agreement.

• 2.  With regard to the Virtual Goods and Subscription Service, the following shall apply in addition: in accordance with the Brazilian Consumer Protection Code (Federal Law 8,078/90), users, within the territorial scope of the said regulation (as applicable), generally have a statutory right of withdrawal/cancel when concluding a distance selling contract. Therefore, where you, as a user, at time of conclusion of the contract have residence or domicile in Brazil, you have the right to withdraw from this Agreement within 7 days counted of the acceptance of this Agreement (execution of this Agreement) without giving any reason. The withdrawal period will expire after 7 days from the day of the acceptance of this Agreement. To exercise the right of withdrawal, you must inform us of your decision to cancel this Agreement by a clear statement by e-mail: makeupplus@meitu.com (please quote “MakeupPlus” in your email title) or by mail to Unit 7702A, Level 77, International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong (Attention: Legal Department, EveLab Insight) of your decision to withdraw from this Agreement by an unequivocal statement. If you withdraw from this Agreement, we shall reimburse to you all payments received from you, without undue delay. We will carry out such reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

• 3.  With regard to the removal of User Content, the following shall apply in addition: in accordance with the Brazilian Civil Rights Framework for the Internet (Federal Law 12,865/2014), you, as a consumer with residence in Brazil, has the right to be informed by us without undue delay about any removal of User Content in order to exercise your rights. In case any User Content is removed by us, we will provide notice detailing the reasons for the removal, unless there is express legal provision or express judicial determination providing otherwise.

• 4.  With regard to modification of this Agreement or MakeupPlus, the following shall apply in addition: in accordance with the Brazilian Consumer Protection Code (Federal Law 8,078/90), users, within the territorial scope of the said regulation (as applicable), generally have a statutory right to be informed about any material change to this Agreement or to MakeupPlus. In case of a material change, we will provide notice reflecting these changes.

20. Specific Terms for Users in the European Union and the United Kingdom.

The following specific provisions apply to users in the European Union and the United Kingdom:

(i) In addition to the choice of law made in Section 17, the following shall apply: The statutory provisions limiting the choice of law remain unaffected. In particular, within the territorial scope of Article 6(2) of European Union Regulation (EC) No. 593/2008 (so-called “Rome I Regulation”) the following applies: If the law of the country where you, as a consumer, at the time of conclusion of the contract have your habitual residence (hereinafter “right of residence”) contains provisions for your protection which may not be deviated from by agreement under the right of residence, the (more favorable) provisions of the right of residence apply to you. Therefore, you enjoy the protection of the mandatory provisions of the right of residence despite the choice of law pursuant to Section 18.

(ii) With regard to the Virtual Goods and Subscription Service, the following shall apply: In accordance with the EU Directive 2011/83/EU and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulation 2013, consumers, within the territorial scope of the Directive and Regulations (as applicable), generally have a statutory right of withdrawal/cancel when concluding a distance selling contract, about which we will inform you below in accordance with the statutory model instructions on withdrawal.

21. Specific Terms for Users in Vietnam

If you are a Vietnamese citizen or are using MakeupPlus in Vietnam, the following additional terms apply.

• (i)  The provider of MakeupPlus in Vietnam is EveLab Insight Hong Kong Limited having the following company details: address at Unit 7702A, Level 77, International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong.

• (ii)  In addition to the content set out in Section 4 of this Agreement, you must not produce, store or post any following information via MakeupPlus:

• a.  content containing propaganda against the State of the Socialist Republic of Vietnam, including:

• ·  propaganda that distorts and defames the people’s government;

• ·  psychological warfare, inciting wars of aggression, division, causing hatred between nations, religions and people of other countries;

• ·  insulting the nation, national flag, national emblem, national anthem, great people, political leaders, famous people, national heroes.

• ·  information that harms the national security, social order and safety, obstructing the great national unity.

• b.  content that incites riots, disrupts security and/or disrupts public order, including:

• ·  appealing, encouraging, inciting, threatening, causing division, conducting armed activities or using violence against the people’s government;

• ·  appealing, encouraging, inciting, threatening, persuading people to participate in public gatherings to cause disruption or resist law enforcers or obstruct the activities of agencies and organisations, thereby threatening security and order.

• c.  content that is humiliating or slanderous, including:

• ·  content that serious insults the honour, reputation and dignity of others;

• ·  fabricated or false information that violates the honour, reputation, dignity or causes damage to the legitimate rights and interests of other agencies, organisations and individuals;

• d.  content that violates economic management order, including:

• ·  fabricated or false information about products, goods, money, bonds, bills, government bonds, checks and other valuable papers;

• ·  fabricated and false information in the fields of finance, banking, e-commerce, electronic payment, currency trading, capital mobilisation, multi-level marketing and securities.

• e.  content that is fabricated or false and which causes public confusion, causes damage to socio-economic activities and/or obstructs the operations of state agencies or law enforcers or infringes the legitimate rights and interests of other agencies, organisations and individuals;

• f.  content that includes state secrets, work secrets, business secrets, personal secrets, family secrets, private life contrary to law, military, security, economic, foreign affair secrets and other secrets as prescribed by law;

• g.  content used for appropriating property, organising gambling on the internet or theft of telecommunications charges on the internet;

• h.  content used for forgery of websites of agencies, organisations or individuals, counterfeiting, circulating, stealing, buying, selling, collecting, and illegally exchanging credit card and bank account information of others, illegally issuing, providing, or using payment instruments;

• i.  content that promotes, advertises, buys and sells goods and services on the prohibited list according to the provisions of law;

• j.  content used for instructing others to commit illegal acts;

• k.  content used for other acts of using cyberspace, information technology, and electronic means to violate the law on national security, social order and safety;

• l.  content that propagates and incites violence, lewdness, depravity, social evils, superstition or which destroys the nation’s fine customs and traditions;

• m.  content that spreads prohibited journalistic, literary, artistic, and published works;

• n.  content of impersonating organisations and individuals and/or spreading fake or false information that harms the legitimate rights and interests of organisations and individuals.

• (iii)  In the event we do not provide you with such information required of us under law in an accurate of sufficient manner, you may exercise such rights as available to you under the applicable law, including to agree on the method for handling the Agreement with us, unilaterally terminate the Agreement and notify us of such termination within 30 days from entering this Agreement (upon which you will not be required to pay any cost in order to terminate the Agreement save in respect of costs incurred in connection with the part of MakeupPlus, Virtual Goods or Subscription Service used) and to request a competent authority to declare the Agreement invalid or to cancel the Agreement according to civil law in Vietnam.

• (iv)  The courts of Hong Kong shall have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement.

22. Language.

This Agreement is prepared and drafted in English, but may be translated into other languages. Should any conflict arise between the English language version of this Agreement and any translation hereof, the English language version shall be controlling.

Addendum 1

AI Terms of Use

These AI Terms of Use (these “AI Terms”) is an addendum to our Terms of Services in relation to your use of our AI features made available to you (“AI Features”) and should be read in conjunction with our Terms of Services and Privacy Policy. If there is any conflict or inconsistency between our Terms of Services, Privacy Policy and these AI Terms, these AI Terms shall prevail in respect of the AI Features. Unless otherwise defined, capitalized terms used herein shall have the same meaning as defined in the Terms of Service.

• 1.  Privacy. We are dedicated to protecting your privacy. Please be assured that the photos, audio, video or any other User Content you upload through the AI Features will not be used by us to identify you individually. For further details, please read our Privacy Policy.

• 2.  Non-commercial use. You agree to use the AI Features in a reasonable and legal manner in accordance with applicable law and these AI Terms. Unless otherwise expressly permitted herein or in our Terms of Service, you may only use the AI Features (including the Contents generated by the AI Features) for your personal and non-commercial purposes.

• 3.  Grant of Rights. In providing the AI Features to you, we will process and store your inputs to the AI Features as well as outputs from the AI Features for the purposes of monitoring for and preventing abusive or harmful uses of our AI Features. By making any User Content (including but not limited to vocal cues, text cues and images cues) available through the AI Features, you hereby grant to us a non-exclusive, transferable, worldwide, royalty-free license, with the right to sublicense, to: (i) store, use, copy, modify, adapt, communicate, make available, distribute, display, perform and do all other acts comprised in any intellectual property rights in or to your User Content in connection with operating MakeupPlus and providing services to you, in any form, format, media or media channels (including but not limited to generating images from the text, generating text from image, generating video from text or images, and image or vocal cues your created/ provided and changing such cues); and (ii) optimize and improve the functions of MakeupPlus (including but not limited to improving our AI Features). Such license is necessary in order to generate any Content using the AI Features. If you do not agree to give such license please do not use any of the AI Features.

• 4.  Responsibility for User Content. You are solely responsible for all your User Content. You represent and warrant that you own all your User Content or you have all rights that are necessary to grant us the license rights in your User Content under this Agreement. You also represent and warrant that neither your User Content, nor your use and provision of your User Content to be made available through AI Features, nor any use of your User Content by us on or through the AI Features will infringe, misappropriate or violate any third party’s intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable laws, rules or regulations.

• 5.  Limitation of Use. Except as expressly permitted in these AI Terms, you may not: (i) copy, modify or create derivative works of or based on the AI Features; (ii) distribute, transfer, sublicense, lease, lend or rent the AI Features to any third party; (iii) reverse engineer, decompile or disassemble the AI Features; (iv) make the AI Features available to multiple users through any means; (v) use web scraping, web harvesting, or web data extraction methods to extract data from the AI Features; or (vi) use the AI Features, or data from the AI Features to create, train, or improve (directly or indirectly) any other AI service.

• 6.  Accuracy. When you use our AI Features, you understand and agree that (i) AI-generated content may not always be accurate, complete, appropriate or free from errors; and (ii) you must evaluate AI-generated content for accuracy and appropriateness for your use. We are not responsible for any consequences stemming from the use or reliance on AI-generated content. Any such use, whether commercial or private, by you is at your own risk and we make no representations or warranties of any kind regarding your use of the AI-generated content for any purpose. You must not therefore rely on any AI-generated content as a sole source of truth or factual information or as substitute for professional advice.

• 7.  Disclaimer. You agree to use AI Features at your own risk. AI Features are provided on an “as is” and “as available” basis without any representation or warranty, whether express, implied or statutory, all of which are hereby disclaimed to the maximum extent permitted under applicable law. We do not make any representations or warranties that access to all or any part of the AI Features will be continuous, uninterrupted, timely, accurate or error-free, or secure. Also, we make no representation or warranties as to the conditions of merchantability, fitness for a particular purpose, non-infringement, quiet enjoyment, satisfactory quality, suitability, usefulness, accuracy, or completeness of the Contents generated by the AI Features. The AI Features may sometimes provide inaccurate or offensive content that doesn’t represent our views.

• 8.  Deletion of User Content. We are authorized to delete any or all User Content that you have generated through the AI Features at its sole discretion at any time and for any reason. We have no obligation to notify you or any other users of the deletion of any User Content. We will not be liable to you or any third party in any way arising from or related to the deletion of User Content.

• 9.  Miscellaneous. Sections 10, 12, 13 to 17 and 22 of our Terms of Services shall apply to these Terms, mutatis mutandis, as if they had been fully set forth herein.

• 10.  Feedback. We do our best to moderate the settings of our AI Features, however, it is still possible that you may encounter content that you may see as inappropriate for you. Please contact us via the address provided in the Terms of Service if you find any Content to be offensive, illegal or inappropriate to you, we will assess and promptly take the action if we determine the Content to be offensive, illegal or inappropriate.